Out with the old, in with the (somewhat) new? That’s the approach the Los Angeles Kings have taken as they revealed their new logo Thursday. It was inspired by the 1990s and hockey legend Wayne Gretzky’s time with the franchise, which lasted from 1988 to 1996.
As part of the Kings’ rebranding, the team brought back the “Chevron” logo, enlarged the phrase “Los Angeles” at the top, and updated the original 1967 crown underneath the “Kings” font. It had previously appeared on the team’s 90’s Era Heritage jerseys, which were worn for the past few seasons.
The newest design ushers their now-former logo—which first appeared on an alternate jersey in 2008—into retirement. According to a press release by the Kings and the NHL, this redesign was two years in the making.
“This has been an extensive and collaborative process, and we are thrilled to roll this out to our fans and the city of Los Angeles,” Kings president Luc Robitaille said. “This evolution is rooted in our 57-year history and embraces the elements of our eras. It also involved interface and feedback with players both past and present, and it sets the stage for extensions and new iterations in the future.”
Kings chief operating officer Kelly Cheeseman added that the team’s updated design “represents the very best of the LA Kings.”
“From ownership to our players, our organization is proud to usher in a new era of LA Kings Hockey. We are excited for our fans to be part of this with us,” he added.
The Kings’ new designs will be available for purchase at Crypto.com Arena’s Team LA Store beginning Friday, June 21.
The LA Kings have recently unveiled a new logo that pays homage to the Wayne Gretzky era, a time when the team experienced great success and popularity in the hockey world. The logo features a sleek design with a modern twist, while still incorporating elements that nod to the team’s iconic past.
The new logo showcases a bold, stylized crown that is reminiscent of the one worn by Gretzky during his time with the Kings. The crown is set against a black background, symbolizing the team’s strength and resilience on the ice. The color scheme of black, silver, and white gives the logo a clean and sophisticated look that is sure to appeal to fans old and new.
In addition to the crown, the logo also includes the team name in a contemporary font that exudes confidence and power. The overall design is a perfect blend of tradition and innovation, reflecting the Kings’ commitment to honoring their history while looking towards the future.
The unveiling of this new logo has generated excitement among fans, who are eager to see their beloved team take the ice with a fresh new look. Many are hopeful that this rebranding will bring renewed success to the Kings and help them reclaim their status as one of the top teams in the NHL.
Overall, the LA Kings’ new logo inspired by the Wayne Gretzky era is a fitting tribute to a legendary player and a pivotal time in the team’s history. With its sleek design and bold colors, it is sure to make a statement both on and off the ice. Fans can look forward to seeing this new logo proudly displayed on jerseys, merchandise, and throughout the Staples Center as the Kings continue their quest for greatness.
